WHY FORMULA EXISTS
We built Formula because transformation deserves better.
Organizations rarely fail transformation because they lack technology. They struggle because people, processes, data, governance, and leadership are not aligned. Formula was built to change that.
Built by operators.
Designed for transformation.
Formula is a transformation consulting firm built by leaders who have spent their careers inside organizations navigating complex change. We combine executive-level strategy with hands-on execution across people, process, technology, data, and governance.
Our team brings experience leading enterprise transformation, acquisition integration, revenue operations, technology modernization, and complex cross-functional programs with the firsthand perspective that comes from owning the work, not just advising it.
A Note From Our Founder
Why I Built Formula.
Formula was built on a simple idea: bring together exceptional people and focus relentlessly on delivering real value. Everything else follows from that.
Laura Morford — Founder & CEO, Formula Consulting
Read the full message
When I started Formula Consulting, it wasn’t just about solving operational challenges. It was about building an environment where exceptional people could do meaningful work.
I’ve always believed the best outcomes for clients come from teams that are deeply engaged, aligned, and empowered to think beyond the obvious. That belief shaped Formula from day one.
At our core, we exist to create value for our clients. Whether that means driving cost efficiencies, accelerating growth, improving the customer experience, or bringing clarity to complex integrations, our work is focused on measurable outcomes that matter. We step into moments of growth, complexity, and change and help turn them into opportunities for long-term value creation.
But what truly defines Formula is how we do the work.
We are a team of thoughtful, high-caliber operators who care deeply about the impact we create. We value clarity over noise, ownership over passivity, and partnership over transactions. We work alongside our clients not just to advise, but to build, execute, and help move the business forward with confidence.
Culture isn’t just a talking point for us. It’s a strategic advantage. Especially during transformation, when alignment, trust, and retention are critical, we believe how people work together is just as important as the systems and processes being built.
We also know that no two businesses are the same. Often, the greatest opportunities are found in the friction that isn’t immediately visible: between systems, across teams, within processes, and throughout the customer experience. That’s where we look, and where we do some of our best work.
Ultimately, Formula was built on a simple idea: bring together exceptional people, give them the right tools, and focus relentlessly on delivering real value. Everything else follows from that.
If you’re navigating growth, complexity, or change, we’d welcome the opportunity to work alongside your team and turn those challenges into meaningful results.
Laura Morford
Founder & CEO, Formula
Founder & CEO, Formula
What Makes Formula Different
Embedded Partnership
We become part of your team, not outside observers
Enterprise Thinking
We connect people, process, technology, data, and governance
Transformation Capability
We leave organizations stronger than we found them
Results That Matter
Every recommendation ties back to measurable business value
Our Philosophy
Treat people like people.
Transformation does not happen because software is installed. It happens because people understand where the organization is going, believe their perspective matters, and have the support required to work differently. Formula creates lasting change by including people in the process, building trust, communicating openly, and creating ownership across every level of the business.
01
Do meaningful work
02
Always do what is right
03
Communicate in ways that build trust
04
Celebrate wins and express gratitude
05
Be agile and scrappy
06
Use data to make decisions
07
Anticipate the unexpected
08
Create and seize growth opportunities
09
Embrace the uncomfortable
How We Work
Executive Partner
Align with leadership on vision, priorities, and outcomes
Embedded Leader
Integrate into the organization and drive progress alongside the team
Build Internal Capability
Transfer knowledge, strengthen roles, and establish operating discipline
Transition Ownership
Complete a thoughtful handoff so the organization can sustain results
Our Vision
To set a higher standard for transformation.
Our vision is to redefine what leaders should expect from a transformation partner: exceptional people, clear thinking, and disciplined execution that create measurable value while building lasting capability.
Because successful transformation doesn’t just deliver change. It leaves organizations stronger and better equipped to lead what comes next.
LET'S TALK
Let’s build what’s next together.
Let’s talk about how Formula can help you align strategy, execute with confidence, and achieve results that matter.